MBA in Digital Communication

This course introduces the knowledge framework of management and how it differs from leadership. It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration.

3 CH | 4 ECTS

An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.

3 CH | 4 ECTS

An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals. The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.

3 CH | 4 ECTS

The course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.

3 CH | 4 ECTS

This course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data- based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically emphasizing the role of data in drawing conclusions.

3 CH | 4 ECTS

The seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills, abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

1 CH | 1 ECTS

This seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.

1 CH | 1 ECTS

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 CH | 1 ECTS

This course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.

3 CH | 4 ECTS

This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.

3 CH | 4 ECTS

International managers in industry and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.

3 CH | 4 ECTS

The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.

3 CH | 4 ECTS

This course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.

3 CH | 4 ECTS

This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.

1 CH | 1 ECTS

As businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses a few case study examples that highlight the issue.

1 CH | 1 ECTS

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 CH | 1 ECTS

The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

3 CH | 4 ECTS

This course will help students develop their oral communication skills, enabling them to effectively inform, convince, influence, persuade and/or entertain others. It teaches the art of oral communication covering subjects such as how to structure a narrative, adapt messages to different target audiences and use language effectively on both offline and online platforms. Students examine and evaluate communication styles and learn to deliver messages verbally and non-verbally with impact and confidence. Students will also hone their skills in active listening and will learn how to effectively manage Q&A sessions and deliver impromptu speeches. Compelling speech writing is also included in this course.

3 CH | 4 ECTS

This course addresses communication with stakeholders in a digital environment. It explores the meaning, origins and scope of this management function as well as the strategic communication process. Students will also explore the use of public relations as a tool for reputation management. Within the course, stakeholder communication is viewed as a management and communication function that identifies problems and opportunities, selects priorities, develops strategies and executes programs, offering a step-by-step approach. This course will also help students identify long-lasting concepts within the field of public relations that can be applied to the changing media environment. Students will also learn how public opinion and media can affect the practice of public relations.

3 CH | 4 ECTS

This course examines how effective internal communication is key to achieving organizational objectives and integral to developing a company’s vision and mission. Emphasis is placed on employer-employee relationships; two-way communication; tools for socialization and motivation; message construction; and internal events. Students also explore how formal and informal internal communication networks can be used for the benefit of all and to further and deepen key concepts of an organization’s strategy. This course is designed to give students the knowledge and skills required to lead and communicate in today's highly diverse workplace. It explains current approaches to employee communication and motivation, considering culturally different expectations. It will help students maximize their leadership and communication skills, and examines current theories regarding organizational behavior, with emphasis placed on communication patterns and practices. Special attention is paid to the communication between management and employees, formal and informal communication networks within an organization, authority and power.

3 CH | 4 ECTS

This course is designed to provide students with an understanding of the role of strategic media planning in the overall context of marketing and advertising. It delves into audience research as well as the selection, evaluation and planning of all major media, taking into account the decision-making and issues that arise in the media planning process. This course also explores the history and development of digital media as well as the structure of media-related legislation in important media markets. National and international media policies concerning media distribution, copyright and media law, privacy and intellectual property are analyzed and discussed. The knowledge gained in this course will be useful for those interested in pursuing a career which has interaction with the media industry, for example, marketing management, advertising and positions within the media and entertainment sectors.

3 CH | 4 ECTS

This course will help students learn how to leverage brand value within the digital landscape. It explores how digital platforms can shape, amplify and optimize brand equity for organizational success. Students will learn how brands can thrive in the digital ecosystem and how to embrace the challenge of creating cohesive and contemporary branding experiences that resonate across different markets and cultures. This course equips students with adaptable mindsets that will allow them to navigate the rapidly evolving digital sphere. It explores how brands should navigate the digital landscape and how platforms such as social media shape and enhance a brand's presence to make it a success in today's digital era.

3 CH | 4 ECTS